The top most effective digital marketing strategies
1. Search Engine Optimization (SEO)
SEO is one of the major digital marketing strategy, it is nothing but to improve your website ranking. It is a process of optimizing the website to get organic traffic in the search engines. There are certain standards to follow in your website and content to help improve ranking in search engines.
SEO helps you target the right and potential customers. In order to get your website for the right key words people searches, you want to optimise the page according to the guidelines provided by the search engine. And most of all Google always prefer quality contents and the quality pages.
2. Search Engine Marketing (SEM)
SEM is a form of internet marketing that increases the search engine visibility for your website. While SEO improves in organic search results SEM uses paid advertising strategies like Google Adwords (Pay Per Click) and other strategies (Social Media Marketing).
Some of the current top search engine marketing platforms are Google Adwords, BingAds, Facebook Ads and Instagram Ads.
3. Email Marketing
This is essential part of digital marketing strategy. Email marketing will help you generate more leads than possible through any other marketing methods. Studies are shown that email marketing can increase the conversion rate and sales. Also it is one of the most affordable marketing strategy compared to SEM.
Some of the most familiar email marketing tools are Sender, Mailchimp, MailerLite, OmniSend, MailerLite, Benchmark Email etc.
4. Responsive Web Design.
A responsive web design that is well compatible in mobile is a standard now. In the past decade there are a huge increase in the number of mobile users. A responsive programing confirms mobile compatibility to almost all mobile screens. Bootstrap is one the widely used techniques to produce a responsive website.
AMP or accelerated mobile pages is a new open source code that helps make mobile web pages load faster.
5. Re-targeting Ads
6. Influencer Marketing.
An influencer doesn’t always have to be a celebrity, an influencer can also be a person with lots of followers in social media platforms. This is one of the best way to target a huge audience. This is all about reaching the most famous influencers on social media platform and ask them if they interested in promoting your brand. Finding the right influencer is the main task involved here.
The influencer marketing is very trending now in this period, also it is easy to implement.The customers will engage into your business because of the authenticity of the influencers.